The Effect of Advertisements Directed to Artificial Intelligence on Consumer Purchase Experiences: A Study of the Faculty Segment at the University of Nalut University, College of Economics and Political Science

Abstract

This study aimed to measure the effect of advertisements directed in artificial intelligence on the consumer purchase experiences of the consumer of the faculty segment of the faculty of Economics and Political Science Nalut University by examining a number of variables related to purchasing behavior consumer satisfaction, loyalty, and extent of his interest in the product, in addition to violating privacy. Comprehensive survey of the 38-term study community and those analyzed in the social package of human sciences, known as SPSS . The results of the statistical analysis showed that there is a statistically indicative effect of advertisements directed to artificial intelligence on consumer satisfaction with the purchase experience at the significance level sig 0.025, which confirms the effectiveness of advertisements in enhancing the quality of purchasing experience, and in return the results did not appear morally for advertisements on the promotion of consumer loyalty to the brand or to raise his interest or raise his level The presence of a moral impact on the violation of the consumer's privacy, and the study reached an investment in developing advertisements directed to artificial intelligence, which enhances consumer satisfaction and improving his purchasing experience and also recommended to raise the level of awareness of consumers of their digital rights and privacy while encouraging companies to transparency in using personal data for the consumer.