Digital Algorithms and Filter Bubbles in Shaping Public Debate within the Libyan Digital Sphere
DOI:
https://doi.org/10.26629/uzfaj.2026.28Keywords:
Digital News Trust, Media Credibility, Social Media Platforms, Libyan Audience, Digital News.Abstract
This study aims to analyze the role of digital algorithms and filter bubbles in shaping public debate within the Libyan digital sphere by exploring how algorithmic personalization mechanisms influence content flow and reshape patterns of exposure and interaction across social media platforms.
The study adopted a descriptive-analytical approach and employed an electronic questionnaire as the primary data collection tool. Data were collected from a purposive sample of (150) participants, including opinion leaders, members of the National Reconciliation Committee, and community actors in Benghazi, as influential actors in shaping public debate within the digital environment. Data analysis relied on several statistical techniques, including means, standard deviations, and Pearson correlation to examine relationships among the study variables. The findings revealed a high level of awareness regarding the role of algorithms in organizing and prioritizing content, along with a high level of selective exposure to information, reflecting the emergence of homogeneous information environments associated with filter bubbles, The results also showed that algorithms play a significant role in directing public debate, amplifying certain issues while reducing the visibility of others, in addition to increasing interaction with public issues across digital platforms.
The hypothesis testing results indicated statistically significant relationships among the study variables, demonstrating that awareness of algorithmic mechanisms is associated with patterns of selective exposure and interaction within the digital environment. These findings suggest that awareness of platform mechanisms does not necessarily reduce their influence on shaping exposure and engagement patterns. The study concludes that algorithms are no longer merely technical tools for organizing content; rather, they have become a structural actor contributing to shaping public debate within the Libyan digital sphere through restructuring information flows and influencing patterns of digital interaction.
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