The effect of strategic vigilance on enhancing entrepreneurial orientation An applied study on the Alassema University in Tripoli

Abstract

The research aimed to identify the impact of strategic vigilance and its dimensions (Technological vigilance, competitive vigilance, marketing vigilance)And enhancing the entrepreneurial orientation at the Alassema University, in this study, the researcher depended on the descriptive analytical approach, and the study population consisted of the president and deputies of the university, department heads, office managers, and employees at the Alassema University. who numbered (38) individuals, it relied on the questionnaire as a study tool. It contained (34) items that were distributed manually. Then, the data was collected and analyzed statistically by using (SPSS) program, and the study reached several results, the most important are:The results showed an effect of strategic vigilance in its dimensions (technological vigilance, competitive vigilance, and marketing vigilance) with the entrepreneurial orientation. This indicates that the entrepreneurial orientation comprehends the dimensions of strategic vigilance at the Alassema university. The study also recommended several recommendations, the most important are: the need for the university to be keen on developing specializations. New scientific knowledge, constantly updating its systems and procedures for the purpose of improving its services and committing to adopting new ideas and striving to implement them.